Early Access

Meta Tags


Learn how to use the twitter:description meta tag to improve your site.

Defines a concise description of the content of the page. This description is used when the page is shared on Twitter, enhancing the snippet displayed in tweets.

Code Examples

<meta name="twitter:description" content="Discover the latest in tech with our comprehensive guides and reviews." />
This is a concise, engaging description that provides visitors with a clear understanding of what to expect, likely increasing click-through rates.
<meta name="twitter:description" content="Revolutionizing your home kitchen with innovative gadgets you didn't know you needed." />
An intriguing, keyword-rich description that piques interest and invites clicks.
<meta name="twitter:description" content="" />
An empty twitter:description does not provide any context about the content, potentially decreasing engagement and visibility.
<meta name="twitter:description" content="Discover the latest in tech with our comprehensive guides, reviews, technology deep dives, expert insights, and much more!" />
This description exceeds the advisable length, likely to be truncated, reducing its impact and effectiveness.


  • Keep It Short and Compelling
    Strive for a description that is under 200 characters to ensure it's fully displayed in tweets without being cut off.
  • Include Keywords
    Incorporate relevant keywords naturally to enhance visibility and engagement, but avoid keyword stuffing which can lead to a negative user experience.

Related Documentation

Related Meta Tags

Defines the numeric ID of your iPad application in the Apple App Store, enabling Twitter to link to it when your content is shared.

<meta name="twitter:app:id:ipad" content="307234931">
Specifies the App Store ID for an iPad application, directly guiding Twitter users to the app when shared.

Defines the iPhone app ID in the Apple App Store for deep linking from tweets. This is part of Twitter Cards used to enhance tweets with rich media to direct users to web content directly or through an app.

<meta name="twitter:app:id:iphone" content="307234931">
A valid example of an App Store ID used for the Twitter iPhone app, facilitating direct app opens or installations from tweets.

Specifies the unique application ID for a Google Play app, used within Twitter Cards to direct users to a specific Android app.

<meta name="twitter:app:id:googleplay" content="com.example.app">
Correctly specifies the Google Play Store ID, ensuring Twitter can direct users to the appropriate app page.

Specifies the name of your application tailored for iPad users when sharing content on Twitter.

<meta name="twitter:app:name:ipad" content="My Amazing App">
Clearly specifies the name of the application as "My Amazing App", which is direct and memorable.

Specifies the name of your Android app on the Google Play Store. This is utilized in Twitter Cards when you want to promote a mobile application directly from a tweet.

<meta name="twitter:app:name:googleplay" content="MyApp">
Directly matching the app name on the Google Play Store, ensuring accurate and effective promotion.