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Meta tags

publisher

Adds a custom publisher value to the document. The bare publisher name has no standard HTML meaning and Google does not document it as supported metadata.

Code examples

Good example
<meta name="publisher" content="Tech Giants Inc.">
A clear organization name for an integration that expects a plain publisher value.
Good example
<meta name="publisher" content="TGI">
An abbreviation can work when it is the publisher name required by the consuming system.
Avoid this example
<meta name="publisher" content="Tech G">
An ambiguous label is poor metadata for a consumer that expects an organization name.
Avoid this example
<meta name="publisher" content="">
An empty custom value gives its consumer nothing to use.

Recommendations

  • 01
    Do Not Expect an SEO Effect
    Search engines may ignore custom metadata. Use visible publisher information and supported structured data when attribution matters in search.
  • 02
    Use It for a Documented Consumer
    Add this tag only when a publishing system or integration explicitly expects the publisher metadata name and defines its value format.

Related documentation

Related meta tags

author

name

Names one author of the page. Add another author meta tag for each additional author.

<meta name="author" content="Jane Doe">
Names the author exactly as credited on the page.

charset

charset

Declares the character encoding used by the HTML document. In modern HTML, the value must be UTF-8.

<meta charset="utf-8">
The required character encoding for modern HTML.

description

name

Summarizes the page for directories and search engines. Google may use it as a search result snippet when it describes the page better than the visible content does.

<meta name="description" content="Bake 12 vanilla cupcakes in 35 minutes. Includes metric measurements, storage notes, and fixes for cakes that sink.">
Specific details tell the reader what the recipe covers.

google

name

Carries Google-specific page controls. Google currently documents nopagereadaloud for this metadata name.

<meta name="google" content="nopagereadaloud">
The documented Google-specific opt-out for page read-aloud services.

google-site-verification

name

Verifies ownership of a site in Google Search Console. Google provides the exact token to place on the site’s top-level page.

<meta name="google-site-verification" content="your_verification_code">
Replace this placeholder with the exact token issued by Search Console.