Early Access

Meta Tags


Learn how to use the twitter:data1 meta tag to improve your site.

Part of Twitter Cards, used to define extra data that will be visually presented in the card. Often used to provide additional context like statistics, or relevant information that can enhance the user’s understanding at a glance.

Code Examples

<meta name="twitter:data1" content="42K Tweets" />
Quantitative data example for "twitter:data1" used with a label like "Engagement", effectively showing the volume of tweets about a topic.
<meta name="twitter:data1" content="9.8/10⭐" />
Rating example for "twitter:data1", paired with a "Rating" label, provides a clear and immediate understanding of the content’s value.
<meta name="twitter:data1" content="This is too lengthy and descriptive text for a Twitter Card data field, which should be concise and easily digestible." />
Illustrates improper usage of "twitter:data1" by exceeding the space constraints and likely confusing viewers due to the lack of brevity.
<meta name="twitter:data1" content="" />
An empty "twitter:data1" provides no value and misses the opportunity to convey additional information or context in the Twitter Card.


  • Keep it Concise
    Twitter Cards have limited space. Make sure the information in "twitter:data1" is concise and impactful, offering value to the viewer.
  • Pair With Label
    Always use "twitter:data1" in conjunction with "twitter:label1" for context. Without the corresponding label, the data may not make sense to the viewer.

Related Documentation

Related Meta Tags

Defines the numeric ID of your iPad application in the Apple App Store, enabling Twitter to link to it when your content is shared.

<meta name="twitter:app:id:ipad" content="307234931">
Specifies the App Store ID for an iPad application, directly guiding Twitter users to the app when shared.

Defines the iPhone app ID in the Apple App Store for deep linking from tweets. This is part of Twitter Cards used to enhance tweets with rich media to direct users to web content directly or through an app.

<meta name="twitter:app:id:iphone" content="307234931">
A valid example of an App Store ID used for the Twitter iPhone app, facilitating direct app opens or installations from tweets.

Specifies the unique application ID for a Google Play app, used within Twitter Cards to direct users to a specific Android app.

<meta name="twitter:app:id:googleplay" content="com.example.app">
Correctly specifies the Google Play Store ID, ensuring Twitter can direct users to the appropriate app page.

Specifies the name of your application tailored for iPad users when sharing content on Twitter.

<meta name="twitter:app:name:ipad" content="My Amazing App">
Clearly specifies the name of the application as "My Amazing App", which is direct and memorable.

Specifies the name of your Android app on the Google Play Store. This is utilized in Twitter Cards when you want to promote a mobile application directly from a tweet.

<meta name="twitter:app:name:googleplay" content="MyApp">
Directly matching the app name on the Google Play Store, ensuring accurate and effective promotion.