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apple-itunes-app
Learn how to use the apple-itunes-app meta tag to improve your site.
Promotes an iOS app on Apple’s App Store directly within the Safari browser. When added to a web page, it triggers a banner suggesting users to install the app.
Code Examples
<meta name="apple-itunes-app" content="app-id=123456789" />
<meta name="apple-itunes-app" content="app-id=123456789, affiliate-data=partnerId=123456, app-argument=myapp://content/1234" />
<meta name="apple-itunes-app" content="app-id=" />
<meta name="apple-itunes-app" content="affiliate-data=partnerId=123456" />
Recommendations
- Avoid Spammy ExperienceUse sparingly to not overwhelm users or detract from the primary content of the page.
- Combine with Smart App BannersApple’s JavaScript-based Smart App Banners offer a more uniform, integrated experience over using the meta tag alone; consider using them for deeper integration.
Related Documentation
Related Meta Tags
apple-itunes-app
Promotes an iOS app on Apple’s App Store directly within the Safari browser. When added to a web page, it triggers a banner suggesting users to install the app.
<meta name="apple-itunes-app" content="app-id=123456789">
Specifies whether a web application runs in full-screen mode when added to the homescreen of an Apple device.
<meta name="apple-mobile-web-app-capable" content="yes">
Specifies the style of the status bar for a web application when added to the homescreen of an iOS device. This meta tag influences the appearance of the status bar to either match the web app design or maintain the default iOS style.
<meta name="apple-mobile-web-app-status-bar-style" content="default">
Provides a custom title for a web application when added to the home screen on Apple iOS devices. This title appears below the app icon, offering more control over branding and user interface.
<meta name="apple-mobile-web-app-title" content="MyApp">
Indicates to mobile browsers that the website can be run as a standalone application when added to the user’s home screen, offering a more app-like user experience.
<meta name="mobile-web-app-capable" content="yes">
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