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Early Access

Open Graph Meta Tags

og:image:alt

Learn how to use the og:image:alt meta tag to improve your site.

Provides alternative text for the image specified by og:image, ensuring it is accessible and descriptive of the image content for scenarios where the image cannot be displayed.

Code Examples

<meta property="og:image:alt" content="Team collaborating on a web development project" />
Describes the content of the image in a way that provides context and relevance to the page or article.
<meta property="og:image:alt" content="Graph showing SEO rankings improvement" />
Gives a clear, concise description of what the image illustrates, enriching the content’s message and accessibility.
<meta property="og:image:alt" content="image1.jpg" />
Using the file name as alt text does not describe the image content or context, decreasing accessibility and user experience.
<meta property="og:image:alt" content="" />
Leaving the alt attribute empty on an important image misses an opportunity to enhance accessibility and SEO.

Recommendations

  • Descriptive and Concise
    Ensure the alt text briefly describes the image in a way that relates to the content or context of the page, aiding in user understanding and SEO.
  • Avoid Redundancy
    Do not start the alt text with "image of" or "graphic of"; it is already implied. Focus on what the image conveys about the content.

Related Documentation

Related Meta Tags

og:audio

property

Defines the audio content that will accompany your page when it is shared on social media platforms that support Open Graph.

<meta property="og:audio" content="http://example.com/birdsong.mp3">
Specifies an accessible MP3 audio file on a public server, which can be easily retrieved and played by the implementing social platform.

og:audio:secure_url

property

A secure URL to an audio file to accompany your object within the Graph. Used when the standard og:audio tag URL does not support SSL.

<meta property="og:audio:secure_url" content="https://example.com/music/song.mp3">
A valid, secure URL to an MP3 file that is optimized for web usage and has broad format support.

og:audio:type

property

Defines the MIME type of the audio content referenced in the og:audio tag, ensuring platforms like Facebook understand how to process the linked audio file.

<meta property="og:audio:type" content="audio/mpeg">
Indicates an MP3 audio file, which is widely supported and commonly used for music files.

og:audio:url

property

Specifies the URL of the audio content to be used as a rich object in a social graph. It is meant for integrating audio content that represents the page or is closely related to the content of the page, enhancing its representation on social media platforms.

<meta property="og:audio:url" content="https://example.com/audio.mp3">
Specifies a direct URL to an MP3 file representing the audio content associated with the page.

og:description

property

Defines the description of your content as you want it to appear when shared on social platforms like Facebook, LinkedIn, and others that adhere to the Open Graph protocol.

<meta property="og:description" content="Discover the top 10 SEO strategies to boost your website's traffic in 2023. Click to learn more!">
This is concise, actionable, and provides a clear benefit, encouraging users to click through.