Early Access

Meta Tags


Learn how to use the msapplication-TileColor meta tag to improve your site.

Defines the background color for the Windows 8 and Windows 10 Start screen tile when the website is pinned. This color appears as the tile background, enhancing brand consistency and user recognition on Windows platforms.

Code Examples

<meta name="msapplication-TileColor" content="#0078D7" />
Specifies a vibrant, brand-consistent blue, ensuring good visibility and recognition on the Start screen.
<meta name="msapplication-TileColor" content="#E81123" />
A bold red that stands out while complementing many brand color schemes, enhancing tile visibility.
<meta name="msapplication-TileColor" content="#FFFFFF" />
A pure white color might blend too much with certain Start screen themes, reducing visibility.
<meta name="msapplication-TileColor" content="#000000" />
A pure black might not only appear too stark but may also conflict with text and icon visibility on some devices.


  • Choose a Color That Matches Your Brand
    Opt for a hex color code that matches your brand's color scheme to maintain consistency across user interfaces.
  • Avoid Using Too Light or Too Dark Colors
    Extremely light or dark colors might blend with the tile's text and icons or the Start screen's background, reducing visibility. A balanced saturation is key for optimal display.

Related Documentation

Related Meta Tags

Defines the name of the web application as it should be displayed when bookmarked or added to a mobile home screen.

<meta name="application-name" content="MyApp">
Simple, concise, and clearly displays the application's purpose or brand.



Defines the character encoding standard for the HTML document. Character encoding is essential for rendering text correctly in browsers.

<meta charset="charset" content="UTF-8">
Declares UTF-8 as the character encoding for the HTML document, supporting most characters and symbols in use today.

Instructs the browser on what color themes (light or dark mode) are supported and preferred for the content, ensuring visual consistency and accessibility.

<meta name="color-scheme" content="light dark">
Indicates to the browser that the site smoothly supports both light and dark themes, offering flexibility to match the user’s preferred theme setting.



Specifies the name of the preferred stylesheet to use on a web page. This allows users or user agents to choose the default stylesheet amongst many provided.

<meta http-equiv="default-style" content="Main Style">
Correct use case where "Main Style" is precisely the title of one of the page’s alternative stylesheets.

Controls how telephone numbers, email addresses, and physical addresses are detected and displayed by the browser. By default, many browsers can automatically detect this information and style or link it accordingly, which might not always align with the web developers’ intentions.

<meta name="format-detection" content="telephone=no">
Prevents the browser from auto-detecting and linking phone numbers, allowing the site to control how and if phone numbers are clickable.