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Early Access

Meta Tags

rating

Learn how to use the rating meta tag to improve your site.

Specifies the intended audience for a page or the level of content maturity. Commonly used to describe the maturity level of content on a website, such as 'general', 'mature', 'restricted', or custom descriptions.

Parameters

general
Content is suitable for all ages.
<meta name="rating" content="general" />
mature
Content is intended for adults.
<meta name="rating" content="mature" />
restricted
Content is restricted to adult audiences.
<meta name="rating" content="restricted" />
14 years
Content suitable for teenagers aged 14 and above.
<meta name="rating" content="14 years" />

Code Examples

<meta name="rating" content="general" />
Indicates the content is suitable for all ages, making it a safe choice for a wide audience.
<meta name="rating" content="mature" />
Appropriately labels content as intended for adults, helping in content filtering.
<meta name="rating" content="14 years" />
Using a specific age can be confusing for global audiences with different content age restrictions.
<meta name="rating" content="kids" />
Using non-standard ratings like "kids" can create inconsistencies with content filtering systems.

Recommendations

  • Be Precise and Standard
    Stick to standard content maturity ratings to ensure clear communication to content filtration systems.
  • Consider Content Strategy
    Align the use of the rating meta tag with your overall content and audience strategy, especially when your content targets specific age groups.

Related Documentation

Related Meta Tags

charset

charset

Defines the character encoding standard for the HTML document. Character encoding is essential for rendering text correctly in browsers.

<meta charset="charset" content="UTF-8">
Declares UTF-8 as the character encoding for the HTML document, supporting most characters and symbols in use today.

creator

name

Specifies the author of the webpage. Mainly used for document metadata rather than direct SEO benefit, it helps in identifying the creator of the webpage content.

<meta name="creator" content="Jane Doe">
Specifies "Jane Doe" as the sole author of the webpage content.

generator

name

Indicates the software or tool used to create the content of the webpage. It is primarily used for informational purposes and does not affect SEO, browser behavior, or accessibility directly.

<meta name="generator" content="WordPress 5.4">
Indicates that the webpage is generated using WordPress version 5.4.

rating

name

Specifies the intended audience for a page or the level of content maturity. Commonly used to describe the maturity level of content on a website, such as 'general', 'mature', 'restricted', or custom descriptions.

<meta name="rating" content="general">
Indicates the content is suitable for all ages, making it a safe choice for a wide audience.