<zhead>
Meta tags

rating

Marks a page as containing sexually explicit adult content so Google can filter it in SafeSearch. It is not a general age rating system.

Parameters

adult
Marks the page as containing sexually explicit adult content.
<meta name="rating" content="adult">
RTA-5042-1996-1400-1577-RTA
An equivalent RTA label that Google also recognizes as explicit.
<meta name="rating" content="RTA-5042-1996-1400-1577-RTA">
export type Rating =
     /**
   * Marks the page as containing sexually explicit adult content.
  **/
    'adult'
    /**
   * An equivalent RTA label that Google also recognizes as explicit.
  **/
    'RTA-5042-1996-1400-1577-RTA'

Code examples

Good example
<meta name="rating" content="adult">
The simple value Google recommends for a page with sexually explicit content.
Good example
<meta name="rating" content="RTA-5042-1996-1400-1577-RTA">
The equivalent RTA value recognized by Google. You only need one of the two supported values.
Avoid this example
<meta name="rating" content="general">
Google does not use this tag to certify that a page is suitable for every age.
Avoid this example
<meta name="rating" content="kids">
This is not a supported SafeSearch rating value.

Recommendations

  • 01
    Mark Every Explicit Page
    Google recommends adding the tag to each page with sexually explicit content.
  • 02
    Use One Supported Value
    Choose adult or the RTA label. Both mean the same thing to Google, so adding both is unnecessary.

Related documentation

Related meta tags

charset

charset

Declares the character encoding used by the HTML document. In modern HTML, the value must be UTF-8.

<meta charset="utf-8">
The required character encoding for modern HTML.

creator

name

Adds a custom creator value to the document. The bare creator name has no standard HTML meaning, so it works only when a known consumer expects it.

<meta name="creator" content="Jane Doe">
A sensible value when a documented integration expects a plain creator name.

generator

name

Names one of the software packages that generated the HTML document. Leave it out when a person wrote the markup directly.

<meta name="generator" content="Nuxt">
Names the software that generated the document.

rating

name

Marks a page as containing sexually explicit adult content so Google can filter it in SafeSearch. It is not a general age rating system.

<meta name="rating" content="adult">
The simple value Google recommends for a page with sexually explicit content.