Meta tags

apple-mobile-web-app-title

Legacy Apple extension that sets the title shown for a Home Screen web app. Without it, iOS uses the page title.

Code examples

<meta name="apple-mobile-web-app-title" content="MyApp">

A short Home Screen title.

<meta name="apple-mobile-web-app-title" content="Your App">

A readable title can include spaces.

<meta name="apple-mobile-web-app-title" content="This Is the Greatest App You Will Ever Download in Your Entire Life">

Likely to be truncated on the Home Screen.

<MyApp>

Use plain text rather than HTML-like markup.

Recommendations

01
Keep It Short
Apple sets no fixed character limit for this tag, but the Home Screen may truncate a long title.
02
Prefer a Manifest
Use short_name in a web app manifest for modern install metadata.

Related meta tags

apple-itunes-app

name

Adds Apple’s Smart App Banner in Safari. The banner opens the installed app or its App Store page.

<meta name="apple-itunes-app" content="app-id=123456789">

The required parameter with a numeric App Store ID.

apple-mobile-web-app-capable

name

Legacy Apple extension that makes a Home Screen web app open without Safari controls when set to yes. Prefer a web app manifest for a modern PWA.

<meta name="apple-mobile-web-app-capable" content="yes">

The only value that enables this legacy standalone mode.

apple-mobile-web-app-status-bar-style

name

Legacy Apple extension that sets the iOS status bar style for a Home Screen web app. It only works when apple-mobile-web-app-capable enables standalone mode.

<meta name="apple-mobile-web-app-status-bar-style" content="default">

Uses the normal status bar. This is also the default value.