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Early Access

Meta Tags

apple-mobile-web-app-title

Learn how to use the apple-mobile-web-app-title meta tag to improve your site.

Provides a custom title for a web application when added to the home screen on Apple iOS devices. This title appears below the app icon, offering more control over branding and user interface.

Code Examples

<meta name="apple-mobile-web-app-title" content="MyApp" />
Specifying a concise and descriptive name such as "MyApp" ensures the title is readable at a glance and is easily recognizable by users.
<meta name="apple-mobile-web-app-title" content="Your App" />
A clear and straightforward title like "Your App" directly informs users of the app's identity without any unnecessary embellishments.
<meta name="apple-mobile-web-app-title" content="This Is the Greatest App You Will Ever Download in Your Entire Life" />
Using an excessively long title can cause truncation issues and conflicting user experiences on the home screen.
<meta name="apple-mobile-web-app-title" content="<MyApp>" />
Incorporating HTML tags or invalid characters can lead to unexpected rendering issues or a failure to set the custom title altogether.

Recommendations

  • Keep It Short and Sweet
    Limit the title to a maximum of 12 characters to ensure it displays well without truncation on most iOS devices.
  • Match the App's Purpose
    Choose a title that closely matches the purpose of your web application or mirrors the name of your native app to maintain consistency for your users.

Related Documentation

Related Meta Tags

apple-itunes-app

name

Promotes an iOS app on Apple’s App Store directly within the Safari browser. When added to a web page, it triggers a banner suggesting users to install the app.

<meta name="apple-itunes-app" content="app-id=123456789">
Correctly specifies the App Store ID for the app, directing users to the exact app in the store.

apple-mobile-web-app-capable

name

Specifies whether a web application runs in full-screen mode when added to the homescreen of an Apple device.

<meta name="apple-mobile-web-app-capable" content="yes">
Enables full-screen mode when the web app is added to the homescreen, providing a more app-like experience.

apple-mobile-web-app-status-bar-style

name

Specifies the style of the status bar for a web application when added to the homescreen of an iOS device. This meta tag influences the appearance of the status bar to either match the web app design or maintain the default iOS style.

<meta name="apple-mobile-web-app-status-bar-style" content="default">
Sets the status bar to the default iOS style, providing a consistent look with other applications on the device.

apple-mobile-web-app-title

name

Provides a custom title for a web application when added to the home screen on Apple iOS devices. This title appears below the app icon, offering more control over branding and user interface.

<meta name="apple-mobile-web-app-title" content="MyApp">
Specifying a concise and descriptive name such as "MyApp" ensures the title is readable at a glance and is easily recognizable by users.

mobile-web-app-capable

name

Indicates to mobile browsers that the website can be run as a standalone application when added to the user’s home screen, offering a more app-like user experience.

<meta name="mobile-web-app-capable" content="yes">
Tells the mobile browser to make the website available in a standalone mode.