Early Access
apple-mobile-web-app-title
Learn how to use the apple-mobile-web-app-title meta tag to improve your site.
Provides a custom title for a web application when added to the home screen on Apple iOS devices. This title appears below the app icon, offering more control over branding and user interface.
Code Examples
<meta name="apple-mobile-web-app-title" content="MyApp" />
<meta name="apple-mobile-web-app-title" content="Your App" />
<meta name="apple-mobile-web-app-title" content="This Is the Greatest App You Will Ever Download in Your Entire Life" />
<meta name="apple-mobile-web-app-title" content="<MyApp>" />
Recommendations
- Keep It Short and SweetLimit the title to a maximum of 12 characters to ensure it displays well without truncation on most iOS devices.
- Match the App's PurposeChoose a title that closely matches the purpose of your web application or mirrors the name of your native app to maintain consistency for your users.
Related Documentation
Related Meta Tags
apple-itunes-app
Promotes an iOS app on Apple’s App Store directly within the Safari browser. When added to a web page, it triggers a banner suggesting users to install the app.
<meta name="apple-itunes-app" content="app-id=123456789">
Specifies whether a web application runs in full-screen mode when added to the homescreen of an Apple device.
<meta name="apple-mobile-web-app-capable" content="yes">
Specifies the style of the status bar for a web application when added to the homescreen of an iOS device. This meta tag influences the appearance of the status bar to either match the web app design or maintain the default iOS style.
<meta name="apple-mobile-web-app-status-bar-style" content="default">
Provides a custom title for a web application when added to the home screen on Apple iOS devices. This title appears below the app icon, offering more control over branding and user interface.
<meta name="apple-mobile-web-app-title" content="MyApp">
Indicates to mobile browsers that the website can be run as a standalone application when added to the user’s home screen, offering a more app-like user experience.
<meta name="mobile-web-app-capable" content="yes">
Community