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Early Access

Open Graph Meta Tags

og:locale

Learn how to use the og:locale meta tag to improve your site.

Defines the locale of the page content. This tag helps social media platforms and other services understand the language and regional settings to use when displaying or categorizing the shared content.

Code Examples

<meta property="og:locale" content="en_US" />
Specifies that the content is intended for English speakers in the United States.
<meta property="og:locale" content="fr_FR" />
Designates the content for French speakers in France.
<meta property="og:locale" content="en-GB" />
Incorrect use of the locale format. Correct format would be en_GB.
<meta property="og:locale" content="" />
Leaving the og:locale tag empty fails to provide social platforms guidance on the intended audience, potentially affecting content display and reach.

Recommendations

  • Use Correct Locale Format
    Follow the format of language_TERRITORY to correctly specify the locale. For example, en_US for English (United States).
  • Fallback Locale
    Define a fallback using the og:locale:alternate tag for content available in multiple languages to ensure the right version is shown to users.

Related Documentation

Related Meta Tags

og:audio

property

Defines the audio content that will accompany your page when it is shared on social media platforms that support Open Graph.

<meta property="og:audio" content="http://example.com/birdsong.mp3">
Specifies an accessible MP3 audio file on a public server, which can be easily retrieved and played by the implementing social platform.

og:audio:secure_url

property

A secure URL to an audio file to accompany your object within the Graph. Used when the standard og:audio tag URL does not support SSL.

<meta property="og:audio:secure_url" content="https://example.com/music/song.mp3">
A valid, secure URL to an MP3 file that is optimized for web usage and has broad format support.

og:audio:type

property

Defines the MIME type of the audio content referenced in the og:audio tag, ensuring platforms like Facebook understand how to process the linked audio file.

<meta property="og:audio:type" content="audio/mpeg">
Indicates an MP3 audio file, which is widely supported and commonly used for music files.

og:audio:url

property

Specifies the URL of the audio content to be used as a rich object in a social graph. It is meant for integrating audio content that represents the page or is closely related to the content of the page, enhancing its representation on social media platforms.

<meta property="og:audio:url" content="https://example.com/audio.mp3">
Specifies a direct URL to an MP3 file representing the audio content associated with the page.

og:description

property

Defines the description of your content as you want it to appear when shared on social platforms like Facebook, LinkedIn, and others that adhere to the Open Graph protocol.

<meta property="og:description" content="Discover the top 10 SEO strategies to boost your website's traffic in 2023. Click to learn more!">
This is concise, actionable, and provides a clear benefit, encouraging users to click through.