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Early Access

Meta Tags

description

Learn how to use the description meta tag to improve your site.

Provides a brief and concise summary of a web page’s content. This summary is often used by search engines to display snippet previews in search results, influencing click-through rates.

Code Examples

<meta name="description" content="Learn how to bake delicious, moist cupcakes with our easy-to-follow guide. Featuring tips and tricks for beginners." />
A well-crafted description for a page about baking cupcakes, incorporating relevant keywords and staying within the recommended character limit.
<meta name="description" content="Explore the top 10 hiking trails in Switzerland, complete with breathtaking views, difficulty levels, and travel tips for outdoor enthusiasts." />
A unique and informative description for a travel guide page, effectively using keywords and enticing potential readers.
<meta name="description" content="" />
An empty description meta tag, missing the opportunity to optimize the page for search engines and entice users.
<meta name="description" content="This website offers lots of information about various topics. Come visit our homepage to learn more." />
A vague and generic description that lacks specific keywords and fails to convey the unique value of the page’s content.

Recommendations

  • Keep It Succinct
    Limit the description to 155-160 characters to ensure it's displayed properly in search engine result pages without being cut off.
  • Make It Unique
    Ensure each page has a unique description to avoid duplicate content issues, which can negatively affect SEO rankings.
  • Include Relevant Keywords
    Incorporate important keywords in a natural way to improve the page’s discoverability and relevance to search queries.
  • Avoid Quotes
    Refrain from using double quotes in the description, as they can truncate the text when displayed in search results. Use single quotes if necessary.

Related Documentation

Related Meta Tags

author

name

Specifies the name of the author of the document or webpage. This is used by search engines to understand authorship information, which can influence search rankings and visibility.

<meta name="author" content="Jane Doe">
Specifies a clear, straightforward author name, improving the document's credibility and aiding in content attribution.

charset

charset

Defines the character encoding standard for the HTML document. Character encoding is essential for rendering text correctly in browsers.

<meta charset="charset" content="UTF-8">
Declares UTF-8 as the character encoding for the HTML document, supporting most characters and symbols in use today.

description

name

Provides a brief and concise summary of a web page’s content. This summary is often used by search engines to display snippet previews in search results, influencing click-through rates.

<meta name="description" content="Learn how to bake delicious, moist cupcakes with our easy-to-follow guide. Featuring tips and tricks for beginners.">
A well-crafted description for a page about baking cupcakes, incorporating relevant keywords and staying within the recommended character limit.

google

name

This meta tag is utilized to specify how Google should interact with your site. Primarily, it's used to enable or disable Google's site translation feature on a per-page basis.

<meta name="google" content="notranslate">
Prevents automatic translation of the page, ensuring that content is presented as intended without potential misinterpretation through translation.

google-site-verification

name

Used for verifying ownership of a website within Google Search Console, a crucial step for accessing detailed reporting and configuring how Google interacts with your site.

<meta name="google-site-verification" content="your_verification_code">
Correctly places the verification code in the content attribute, verifying site ownership.