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Open Graph Meta Tags


Learn how to use the twitter:app:url:googleplay meta tag to improve your site.

Designates the URL to your application on the Google Play Store. It is used in Twitter cards to provide a direct link to your Android app, enabling Twitter users to download or open the app directly from a tweet if it's installed. This meta tag is part of Twitter's App Card system, which aims to enhance mobile application visibility through tweets.

Code Examples

<meta property="twitter:app:url:googleplay" content="https://play.google.com/store/apps/details?id=com.example" />
Correctly points to the app’s page on Google Play, ensuring users can find and download the app.
<meta property="twitter:app:url:googleplay" content="https://example.com/app" />
Points to a webpage instead of the Google Play Store, which can confuse users and doesn’t leverage the Twitter card functionality effectively.
<meta property="twitter:app:url:googleplay" content="" />
Leaving the value empty means missing out on a significant opportunity to increase app downloads or engagement directly from Twitter.


  • Ensure URL is Correct
    Confirm the URL is correct and points directly to your app’s listing on Google Play. Incorrect URLs can lead to poor user experiences and missed engagement opportunities.
  • Use Alongside Other App Card Tags
    For optimal effectiveness, use this tag in conjunction with other Twitter App Card tags, such as `twitter:app:id:googleplay` and `twitter:app:name:googleplay`, to ensure a comprehensive presentation of your app in tweets.

Related Documentation

Related Meta Tags

Defines the numeric ID of your iPad application in the Apple App Store, enabling Twitter to link to it when your content is shared.

<meta name="twitter:app:id:ipad" content="307234931">
Specifies the App Store ID for an iPad application, directly guiding Twitter users to the app when shared.

Defines the iPhone app ID in the Apple App Store for deep linking from tweets. This is part of Twitter Cards used to enhance tweets with rich media to direct users to web content directly or through an app.

<meta name="twitter:app:id:iphone" content="307234931">
A valid example of an App Store ID used for the Twitter iPhone app, facilitating direct app opens or installations from tweets.

Specifies the unique application ID for a Google Play app, used within Twitter Cards to direct users to a specific Android app.

<meta name="twitter:app:id:googleplay" content="com.example.app">
Correctly specifies the Google Play Store ID, ensuring Twitter can direct users to the appropriate app page.

Specifies the name of your application tailored for iPad users when sharing content on Twitter.

<meta name="twitter:app:name:ipad" content="My Amazing App">
Clearly specifies the name of the application as "My Amazing App", which is direct and memorable.

Specifies the name of your Android app on the Google Play Store. This is utilized in Twitter Cards when you want to promote a mobile application directly from a tweet.

<meta name="twitter:app:name:googleplay" content="MyApp">
Directly matching the app name on the Google Play Store, ensuring accurate and effective promotion.