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Early Access

Meta Tags

keywords

Learn how to use the keywords meta tag to improve your site.

Provides a list of comma-separated keywords relevant to the content of the page. Historically used by search engines to understand page content, but now largely depreciated in terms of SEO value.

Code Examples

<meta name="keywords" content="HTML, CSS, JavaScript, Web Development" />
Specifies relevant and concise keywords for a web development tutorial page.
<meta name="keywords" content="Chocolate Cake Recipe, Baking, Desserts" />
Lists clear and relevant keywords for a page containing a chocolate cake recipe.
<meta name="keywords" content="HTML, CSS, JavaScript, Web Development, Web Design, Frontend, Backend, Programming, Coding, Tutorial, Learn, Course" />
An example of keyword stuffing, listing too many loosely related or broad keywords, which might be penalized by search engines.
<meta name="keywords" content="" />
An empty 'keywords' meta tag does not provide any value and is a missed opportunity to include relevant keywords.

Recommendations

  • Consider Removing
    The "keywords" meta tag is no longer used by Google for SEO purposes, but it may still be used by other search engines.
  • Use Relevant Keywords
    Ensure keywords are closely related to the page content. Irrelevant keywords can be misleading and may harm the page's credibility and search engine ranking.
  • Avoid Keyword Stuffing
    Refrain from overloading the keywords meta tag with excessive or irrelevant keywords. This practice, known as keyword stuffing, is penalized by most search engines and can negatively impact SEO.

Related Documentation

Related Meta Tags

author

name

Specifies the name of the author of the document or webpage. This is used by search engines to understand authorship information, which can influence search rankings and visibility.

<meta name="author" content="Jane Doe">
Specifies a clear, straightforward author name, improving the document's credibility and aiding in content attribution.

charset

charset

Defines the character encoding standard for the HTML document. Character encoding is essential for rendering text correctly in browsers.

<meta charset="charset" content="UTF-8">
Declares UTF-8 as the character encoding for the HTML document, supporting most characters and symbols in use today.

description

name

Provides a brief and concise summary of a web page’s content. This summary is often used by search engines to display snippet previews in search results, influencing click-through rates.

<meta name="description" content="Learn how to bake delicious, moist cupcakes with our easy-to-follow guide. Featuring tips and tricks for beginners.">
A well-crafted description for a page about baking cupcakes, incorporating relevant keywords and staying within the recommended character limit.

google

name

This meta tag is utilized to specify how Google should interact with your site. Primarily, it's used to enable or disable Google's site translation feature on a per-page basis.

<meta name="google" content="notranslate">
Prevents automatic translation of the page, ensuring that content is presented as intended without potential misinterpretation through translation.

google-site-verification

name

Used for verifying ownership of a website within Google Search Console, a crucial step for accessing detailed reporting and configuring how Google interacts with your site.

<meta name="google-site-verification" content="your_verification_code">
Correctly places the verification code in the content attribute, verifying site ownership.