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Early Access

Open Graph Meta Tags

og:description

Learn how to use the og:description meta tag to improve your site.

Defines the description of your content as you want it to appear when shared on social platforms like Facebook, LinkedIn, and others that adhere to the Open Graph protocol.

Code Examples

<meta property="og:description" content="Discover the top 10 SEO strategies to boost your website's traffic in 2023. Click to learn more!" />
This is concise, actionable, and provides a clear benefit, encouraging users to click through.
<meta property="og:description" content="Learn how to cook the perfect steak every time with our easy-to-follow guide." />
Descriptive and enticing, making it clear what content the reader will get without being overly verbose.
<meta property="og:description" content="Click here!!!!! www.example.com/seo-strategies-2023 !!!" />
Uses too many special characters and looks spammy. Also, including a URL is unnecessary since the share will link to the content.
<meta property="og:description" content="" />
An empty description does not provide any context about the shared content, likely resulting in lower engagement.

Recommendations

  • Keep It Concise yet Descriptive
    Although most social platforms can display descriptions of different lengths, try to limit your description to 155 characters to ensure it displays well across most platforms without being cut off.
  • Match with Content but Be Standalone
    Strive for the description to make sense on its own (for someone who only sees this text) but also ensure it accurately reflects the content of the page to prevent misleading users.
  • Avoid Special Characters
    Special characters can sometimes display incorrectly on social media platforms. It's generally best to keep them out of your Open Graph descriptions.
  • Use Active Voice and Include a CTA
    An active voice and a strong call-to-action (CTA) can make your description more compelling and may increase click-through rates from social shares.

Related Documentation

Related Meta Tags

og:audio

property

Defines the audio content that will accompany your page when it is shared on social media platforms that support Open Graph.

<meta property="og:audio" content="http://example.com/birdsong.mp3">
Specifies an accessible MP3 audio file on a public server, which can be easily retrieved and played by the implementing social platform.

og:audio:secure_url

property

A secure URL to an audio file to accompany your object within the Graph. Used when the standard og:audio tag URL does not support SSL.

<meta property="og:audio:secure_url" content="https://example.com/music/song.mp3">
A valid, secure URL to an MP3 file that is optimized for web usage and has broad format support.

og:audio:type

property

Defines the MIME type of the audio content referenced in the og:audio tag, ensuring platforms like Facebook understand how to process the linked audio file.

<meta property="og:audio:type" content="audio/mpeg">
Indicates an MP3 audio file, which is widely supported and commonly used for music files.

og:audio:url

property

Specifies the URL of the audio content to be used as a rich object in a social graph. It is meant for integrating audio content that represents the page or is closely related to the content of the page, enhancing its representation on social media platforms.

<meta property="og:audio:url" content="https://example.com/audio.mp3">
Specifies a direct URL to an MP3 file representing the audio content associated with the page.

og:description

property

Defines the description of your content as you want it to appear when shared on social platforms like Facebook, LinkedIn, and others that adhere to the Open Graph protocol.

<meta property="og:description" content="Discover the top 10 SEO strategies to boost your website's traffic in 2023. Click to learn more!">
This is concise, actionable, and provides a clear benefit, encouraging users to click through.