Early Access

Meta Tags


Learn how to use the twitter:app:url:ipad meta tag to improve your site.

Defines the URL to your iPad app, guiding Twitter to use this URL when your content is shared on its platform and accessed from an iPad device.

Code Examples

<meta name="twitter:app:url:ipad" content="twitter:app:url:ipad:https://apps.apple.com/app/your-app-name/id123456789" />
Directly links to the iPad version of the app in the App Store, ensuring users are taken straight to the app page.
<meta name="twitter:app:url:ipad" content="twitter:app:url:ipad:/invalid/url" />
Uses an invalid URL format, which won’t direct users to the intended iPad app page, leading to a negative user experience.
<meta name="twitter:app:url:ipad" content="twitter:app:url:ipad:https://yourwebsite.com/app" />
Points to a generic website instead of the iPad-specific App Store link, missing the opportunity for a direct app download.


  • Ensure URL is Accessible
    Verify that the URL is live and leads directly to your app’s listing on the App Store. Broken links can harm the user experience and your content’s credibility.
  • Use HTTPS
    For security and performance, make sure the URL is an HTTPS link. This ensures a safe pathway for users navigating to your app.
  • App URL Must Be Specific to the iPad Version
    Ensure that the URL specifically points to the iPad version of your app. Users expect a seamless transition from Twitter to your app suited for their device.
  • Avoid Redirections
    Direct link to your app without unnecessary redirections. Excessive redirects can slow down the process and negatively impact user experience.

Related Documentation

Related Meta Tags

Defines the numeric ID of your iPad application in the Apple App Store, enabling Twitter to link to it when your content is shared.

<meta name="twitter:app:id:ipad" content="307234931">
Specifies the App Store ID for an iPad application, directly guiding Twitter users to the app when shared.

Defines the iPhone app ID in the Apple App Store for deep linking from tweets. This is part of Twitter Cards used to enhance tweets with rich media to direct users to web content directly or through an app.

<meta name="twitter:app:id:iphone" content="307234931">
A valid example of an App Store ID used for the Twitter iPhone app, facilitating direct app opens or installations from tweets.

Specifies the unique application ID for a Google Play app, used within Twitter Cards to direct users to a specific Android app.

<meta name="twitter:app:id:googleplay" content="com.example.app">
Correctly specifies the Google Play Store ID, ensuring Twitter can direct users to the appropriate app page.

Specifies the name of your application tailored for iPad users when sharing content on Twitter.

<meta name="twitter:app:name:ipad" content="My Amazing App">
Clearly specifies the name of the application as "My Amazing App", which is direct and memorable.

Specifies the name of your Android app on the Google Play Store. This is utilized in Twitter Cards when you want to promote a mobile application directly from a tweet.

<meta name="twitter:app:name:googleplay" content="MyApp">
Directly matching the app name on the Google Play Store, ensuring accurate and effective promotion.