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Early Access

Open Graph Meta Tags

og:title

Learn how to use the og:title meta tag to improve your site.

Defines the title of your content as you want it to appear when shared on social platforms. The og:title meta tag is part of the Open Graph protocol and is crucial for social media SEO, as it determines the title text that appears when a page is shared on social platforms like Facebook, LinkedIn, and Twitter.

Code Examples

<meta property="og:title" content="The Ultimate Guide to Freshwater Fishing" />
A descriptive and enticing og:title that promises value and fits well within the character limits of most social platforms.
<meta property="og:title" content="Top Ten SEO Practices for 2023: Expert Insights" />
Highlights the content's value proposition with keywords "SEO Practices for 2023" for better social sharing engagement.
<meta property="og:title" content="" />
An empty og:title offers no value and can lead to less engagement or unclear representations of the content on social media.
<meta property="og:title" content="Read this article now! It’s the best!" />
A vague and clickbait og:title can decrease trust and potentially harm click-through rates.

Recommendations

  • Keep it Concise but Descriptive
    Your og:title should be brief yet sufficiently descriptive to convey the essence of the content to the reader. It should ideally be under 60 characters to prevent truncating on smaller screens or social platforms.
  • Consistency with Page Title
    Although og:title can differ from the HTML <title> tag of the page, maintaining consistency between them can prevent confusion and reinforce brand recognition among users.

Related Documentation

Related Meta Tags

og:audio

property

Defines the audio content that will accompany your page when it is shared on social media platforms that support Open Graph.

<meta property="og:audio" content="http://example.com/birdsong.mp3">
Specifies an accessible MP3 audio file on a public server, which can be easily retrieved and played by the implementing social platform.

og:audio:secure_url

property

A secure URL to an audio file to accompany your object within the Graph. Used when the standard og:audio tag URL does not support SSL.

<meta property="og:audio:secure_url" content="https://example.com/music/song.mp3">
A valid, secure URL to an MP3 file that is optimized for web usage and has broad format support.

og:audio:type

property

Defines the MIME type of the audio content referenced in the og:audio tag, ensuring platforms like Facebook understand how to process the linked audio file.

<meta property="og:audio:type" content="audio/mpeg">
Indicates an MP3 audio file, which is widely supported and commonly used for music files.

og:audio:url

property

Specifies the URL of the audio content to be used as a rich object in a social graph. It is meant for integrating audio content that represents the page or is closely related to the content of the page, enhancing its representation on social media platforms.

<meta property="og:audio:url" content="https://example.com/audio.mp3">
Specifies a direct URL to an MP3 file representing the audio content associated with the page.

og:description

property

Defines the description of your content as you want it to appear when shared on social platforms like Facebook, LinkedIn, and others that adhere to the Open Graph protocol.

<meta property="og:description" content="Discover the top 10 SEO strategies to boost your website's traffic in 2023. Click to learn more!">
This is concise, actionable, and provides a clear benefit, encouraging users to click through.