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Early Access

Link

nofollow

Learn how to use the nofollow rel link tag to improve your site.

The "nofollow" attribute is used to instruct search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. It is primarily used to prevent spam on blogs, comment sections, and forums by indicating that the link should not be followed or contribute link equity.

Code Examples

<a href="https://example.com" rel="nofollow">Example</a>
Correct use of "nofollow" on a hyperlink.
<a href="https://trustedpartner.com" rel="nofollow">Trusted Partner</a>
Incorrect use of "nofollow" on a link to a trusted partner site, potentially harming the relationship between the sites.

Recommendations

  • When to Use
    Apply "nofollow" to user-generated content and untrusted links to safeguard your site’s credibility.
  • Not a Band-aid for Poor Link Placement
    Using "nofollow" does not substitute for careful placement and curation of links. Always prioritize linking to reputable sites.

Related Documentation