---
title: "apple-mobile-web-app-title · Meta Tag · zhead"
canonical_url: "https://zhead.dev/meta/apple-mobile-web-app-title"
last_updated: "2026-08-10T16:29:02.509Z"
meta:
  description: "Legacy Apple extension that sets the title shown for a Home Screen web app. Without it, iOS uses the page title."
  "og:description": "Legacy Apple extension that sets the title shown for a Home Screen web app. Without it, iOS uses the page title."
  "og:title": "apple-mobile-web-app-title · Meta Tag · zhead"
---

Meta tags

# apple-mobile-web-app-title

Legacy Apple extension that sets the title shown for a Home Screen web app. Without it, iOS uses the page title.

## Code examples

Good example

```
<meta name="apple-mobile-web-app-title" content="MyApp">
```

A short Home Screen title.

Good example

```
<meta name="apple-mobile-web-app-title" content="Your App">
```

A readable title can include spaces.

Avoid this example

```
<meta name="apple-mobile-web-app-title" content="This Is the Greatest App You Will Ever Download in Your Entire Life">
```

Likely to be truncated on the Home Screen.

Avoid this example

```
<MyApp>
```

Use plain text rather than HTML-like markup.

## Recommendations

- 01 Keep It Short Apple sets no fixed character limit for this tag, but the Home Screen may truncate a long title.
- 02 Prefer a Manifest Use short\_name in a web app manifest for modern install metadata.

## Related documentation

- [Apple Developer: MetaTags](https://developer.apple.com/library/archive/documentation/AppleApplications/Reference/SafariHTMLRef/Articles/MetaTags.html)
- [web.dev: Web App Manifest](https://web.dev/learn/pwa/web-app-manifest/)

## Related meta tags

### [apple-itunes-app](https://zhead.dev/meta/apple-itunes-app)

name

Adds Apple’s Smart App Banner in Safari. The banner opens the installed app or its App Store page.

```
<meta name="apple-itunes-app" content="app-id=123456789">
```

The required parameter with a numeric App Store ID.

### [apple-mobile-web-app-capable](https://zhead.dev/meta/apple-mobile-web-app-capable)

name

Legacy Apple extension that makes a Home Screen web app open without Safari controls when set to yes. Prefer a web app manifest for a modern PWA.

```
<meta name="apple-mobile-web-app-capable" content="yes">
```

The only value that enables this legacy standalone mode.

### [apple-mobile-web-app-status-bar-style](https://zhead.dev/meta/apple-mobile-web-app-status-bar-style)

name

Legacy Apple extension that sets the iOS status bar style for a Home Screen web app. It only works when apple-mobile-web-app-capable enables standalone mode.

```
<meta name="apple-mobile-web-app-status-bar-style" content="default">
```

Uses the normal status bar. This is also the default value.

### [apple-mobile-web-app-title](https://zhead.dev/meta/apple-mobile-web-app-title)

name

Legacy Apple extension that sets the title shown for a Home Screen web app. Without it, iOS uses the page title.

```
<meta name="apple-mobile-web-app-title" content="MyApp">
```

A short Home Screen title.

### [mobile-web-app-capable](https://zhead.dev/meta/mobile-web-app-capable)

name

Deprecated pre-manifest hint once used by Chrome for Android to launch a Home Screen site without browser controls. Use a web app manifest today.

```
<meta name="mobile-web-app-capable" content="yes">
```

The historical value that requested standalone app mode.