---
title: "apple-itunes-app · Meta Tag · zhead"
canonical_url: "https://zhead.dev/meta/apple-itunes-app"
last_updated: "2026-08-10T16:29:02.482Z"
meta:
  description: "Adds Apple’s Smart App Banner in Safari. The banner opens the installed app or its App Store page."
  "og:description": "Adds Apple’s Smart App Banner in Safari. The banner opens the installed app or its App Store page."
  "og:title": "apple-itunes-app · Meta Tag · zhead"
---

Meta tags

# apple-itunes-app

Adds Apple’s Smart App Banner in Safari. The banner opens the installed app or its App Store page.

## Code examples

Good example

```
<meta name="apple-itunes-app" content="app-id=123456789">
```

The required parameter with a numeric App Store ID.

Good example

```
<meta name="apple-itunes-app" content="app-id=123456789, app-argument=https://example.com/articles/1234">
```

Adds a valid URL that lets the installed app open the matching content.

Avoid this example

```
<meta name="apple-itunes-app" content="app-id=">
```

The required app ID is empty.

Avoid this example

```
<meta name="apple-itunes-app" content="app-argument=https://example.com/articles/1234">
```

Missing the required app-id parameter.

## Recommendations

- 01 Provide the App ID The app-id parameter is required. Use the numeric App Store ID without the id prefix.
- 02 Add Page Context Use app-argument with a valid URL when the installed app can open the matching content.
- 03 Test in Safari Smart App Banners do not appear inside a frame or in the iOS simulator.

## Related documentation

- [Apple Developer: Promoting Apps With Smart App Banners](https://developer.apple.com/documentation/webkit/promoting-apps-with-smart-app-banners)

## Related meta tags

### [apple-itunes-app](https://zhead.dev/meta/apple-itunes-app)

name

Adds Apple’s Smart App Banner in Safari. The banner opens the installed app or its App Store page.

```
<meta name="apple-itunes-app" content="app-id=123456789">
```

The required parameter with a numeric App Store ID.

### [apple-mobile-web-app-capable](https://zhead.dev/meta/apple-mobile-web-app-capable)

name

Legacy Apple extension that makes a Home Screen web app open without Safari controls when set to yes. Prefer a web app manifest for a modern PWA.

```
<meta name="apple-mobile-web-app-capable" content="yes">
```

The only value that enables this legacy standalone mode.

### [apple-mobile-web-app-status-bar-style](https://zhead.dev/meta/apple-mobile-web-app-status-bar-style)

name

Legacy Apple extension that sets the iOS status bar style for a Home Screen web app. It only works when apple-mobile-web-app-capable enables standalone mode.

```
<meta name="apple-mobile-web-app-status-bar-style" content="default">
```

Uses the normal status bar. This is also the default value.

### [apple-mobile-web-app-title](https://zhead.dev/meta/apple-mobile-web-app-title)

name

Legacy Apple extension that sets the title shown for a Home Screen web app. Without it, iOS uses the page title.

```
<meta name="apple-mobile-web-app-title" content="MyApp">
```

A short Home Screen title.

### [mobile-web-app-capable](https://zhead.dev/meta/mobile-web-app-capable)

name

Deprecated pre-manifest hint once used by Chrome for Android to launch a Home Screen site without browser controls. Use a web app manifest today.

```
<meta name="mobile-web-app-capable" content="yes">
```

The historical value that requested standalone app mode.