---
title: "SEO Starter HTML Tags · HTML Tag Collections · zhead"
canonical_url: "https://zhead.dev/collection/seo"
last_updated: "2026-08-19T02:35:55.494Z"
meta:
description: "A small set of page signals for search results, indexing rules, and duplicate URLs."
"og:description": "A small set of page signals for search results, indexing rules, and duplicate URLs."
"og:title": "SEO Starter HTML Tags · HTML Tag Collections · zhead"
---
HTML tag collections
# SEO Starter
A small set of page signals for search results, indexing rules, and duplicate URLs.
Give each indexable page a useful title and description. Add robots directives only when you need to change crawler behaviour, and use canonical when several URLs represent the same content.
## Get started
```
About Acme | Acme
```
## Recommendations
- 01 Skip meta keywords Google ignores the keywords meta tag. Other search engines may treat it differently, so check the crawler you care about before relying on it.
- 02 Write for the specific page Use a distinct, descriptive title. A useful description may become the search snippet, but search engines can choose other page text.
- 03 Check the canonical target Point canonical at the preferred, indexable URL. Search engines treat it as a signal, not a command.
## Explanation
### title
Names the document in browser tabs, history, bookmarks, and often search results. The element accepts text only.
```
About Acme | Acme
```
Names the page first, followed by the site.
### [description](https://zhead.dev/meta/description)
name
Summarizes the page for directories and search engines. Google may use it as a search result snippet when it describes the page better than the visible content does.
```
```
Specific details tell the reader what the recipe covers.
### [robots](https://zhead.dev/meta/robots)
name
Sets page-level rules for compliant search crawlers, including whether the page may appear in results and what previews may be shown. It does not block access to the page.
```
```
Prevents compliant search engines from showing the page in their results.
### [canonical](https://zhead.dev/link/canonical)
rel
Names the preferred URL for the current document. Search engines can use it to consolidate duplicate URLs and their signals.
```
```
Declares one absolute preferred URL for the current page.
## More collections
Start with the closest collection, then trim it to match your page.
[